Advice about Back Cover Copy

Need some tips for the back cover copy of a print layout? Here’s what we’ve learned over the years… Now for the in-depth version: First, here are a few technical tips to keep in mind: Length: Write the back text as if you only have a few seconds to catch a potential reader’s attention. Focus…

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4 Points on Fonts, Typography and Covers

It’s easy to see that the fonts chosen for your cover can play a huge role in it’s effectiveness, and the over-all tone of the design. The comparison covers below demonstrate this more effectively with a quick glance than a 1000 word article could. Each of the four conveys a slightly different story — and…

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Genre: What is it and why does it matter?

Let’s start with the most basic question: What is genre? You probably have some ideas about genre and why it matters. However, it maybe a vague ‘sense’ in the back of your mind rather than a solid idea. I like to think of Genre as a way to determine and define reader’s expectations when approaching…

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Choosing a Pen Name: Tips & Tricks

Of course, you’ll want to start by choosing a name that you like. If someone comes up on the street and addresses you by this name, would you flinch? Definitely discuss it with your favorite person (significant other, mom, best friend, cat, whoever). You’ll probably want to make a list of 2-3 options (or more…

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